I LOVE TARGET. I could spend hours on end wandering aimlessly through aisle after aisle, filling my cart with all sorts of goodies. I love their food selection, men’s pajamas, homewares, prices on toothpaste…yes, Target is a very special place for me. Especially the one in Spanish Harlem, which is conveniently located only twenty-ish blocks from where I live. It’s a pain to get to, still, since it’s so far east, but the moment I walk through those sliding doors and into that red-and-white themed megastore I’m in heaven. I grab an iced tea at Starbucks, a shopping cart, and start cruisin’.
I must admit that I haven’t really purchased any beauty supplies from a drugstore since turning 21. I discovered the magical world of specialty stores and never looked back. But after recently making some big-ish plans for the not-so-far-away future, I realized it’s time to scale back a little.
And it sucked, at first, until I realized that I had definitely been overspending. A sizable amount of stuff I was getting at speciality stores had counterparts equal (or even better) in quality just waiting in the local drugstore! Now THAT was a revelation. And since my no. 1 goal for 25 is to manage my money better, I made the trek uptown and took the first step into making this year a glorious, beautiful, and much less expensive one.
Makeup removal wipes for speedy cleanup are super cheap here! I used to use either Ole Henriksen or Philosphy’s makeup removal wipes, but I started using Say Yes to Cucumbers ($4.99) and I love them. They also come in handy-dandy on-the-go sizes, which are great for tossing into a gym bag. They are non-irritating, easy to use, and very effective in removing dirt and makeup. The best part? They cost about one-third as much as the wipes I used to get!
Eyelure makes some bomb-ass falsies ($9.99 for a set of 3). BB Amanda was wearing some one night and I was like, “Girl, where they do that at?” and she was like, “Like these are totally Eyelure.”*
*I’m taking some liberty with the way the convo actually went down.
Soap & Glory The Righteous Butter Body Lotion ($12.00) is EVERYTHING. It not only makes your skin smell amazing, it makes it unbelievably soft! Like a baby, I swear. I was really bummed when they discontinued carrying S&G at Sephora but unbelievably excited when US drugstores started carrying this sassy, awesome Brit brand–and at incredible prices, too (wayyyy cheaper). I’m very much in love. Other faves from this line are the Sugar Crush Body Wash ($10.00), Soap and Clarity 3-in-1 Daily Detox Vitamin C Facial Wash ($12.00), and Flake Away Body Polish ($15.00); basically, everything from this line is an incredible value, smells fantastic, and has the cutest packaging ever. Don’t miss out on the fun!
Shea Moisture’s Olive and Green Tea scrub ($9.29) is also amazing in the wintertime if you have really dry skin (like me). It leaves your skin absurdly soft and smells delightful!
Sun Bum SPF 50 Original Sunscreen Lotion ($13.99) is my favorite sunblock of all time. ALL TIME. It smells like a tropical vacation, is lightweight, non-greasy, great for sensitive skin, and has amazing lasting power. I’ve never actually looked forward to wearing sunscreen before, so that’s really saying something! It comes in different SPFs but 50 is my favorite (and it’s really cool how the different bottles are shaded accordingly).
SheaMoisture Superfruit Complex 10-in-1 Renewal System Masque ($12.99) is simply delightful. I’ve switched from using Moroccanoil and Fekkai to this one. It’s super moisturizing, strengthening, has a pleasant scent, and is sulfate- and paraben-free. (I also love Briogeo’s Don’t Dispair, Repair! mask, but if you’re being cost-conscious, this mask is an excellent alternative.)
So, in conclusion: Target is great, ballin’ on a budget is 100% doable, and as for snobs like my former self who thought there was nothing of quality in the beauty aisles of the drugstore? I got one thing to say:
I leave you now with this amazing video of a flash mob Beyoncé-ing it up in a Target, and bid you all a good day.